Call Planning

Advantage^MS' Call Planning services were developed for just that… to help the sales representative make the best targeting decisions.

Our model-based Call Planning tool makes an economic decision on each customer and optimally allocates both calls and product detail positions for each call.

Clearly the best targeting strategy is based on economics… not some arbitrary business rules. The Sales Rep's goal is to exceed quota and the company's primary interest is in generating the greatest long-term profitability across its product portfolio. Advantage^MS' Call Planning tool is designed to satisfy both goals by identifying in each territory the most viable customer targets and determining the call-level and product mix that maximizes ROI.

As a consequence - profitability is maximized.