OnTrackSFA - PocketPC and Web Based Sales Force Automation Solution with Analytical and Targeting Capabilities

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OnTrack^SFA

OnTrack^SFA is a part of the Advantage^MS line of software applications developed specifically to meet the individual and growing needs of the Healthcare industry. Designed for the sales representative, our SFA solution consists of a browser-based web portal (OnTrack^Portal) for online usage, and a PocketPC based companion (OnTrack^PDA) for offline usage. Analytical and targeting capabilities are included to help the sales representative maximize effectiveness and ROI.

OnTrack^SFA has been designed with two primary goals: to enable the sales representatives to manage their territory and to facilitate communication between sales representatives and management. The natural by-product of this design approach is a consistent view of the customers though out the organization, enabling the sales representatives to maximize effectiveness and the company to rapidly achieve ROI.

OnTrack^SFA begins with the Sales Force structure designed by either AlignPlus or the company's tool of choice. The OnTrack^SFA server application imports the sales force structure, sales representative information, product information, customer information and territory alignment into an Operational Data Store. Sales Representatives can manage the information in this Operational Data Store using both the OnTrack^Portal and the companion OnTrack^PDA . Management can view territory information and communicate with the Sales Representatives using the OnTrackPortal .

OnTrack^Portal can be deployed in either an Intranet or secured Internet environment. The OnTrack^PDA utilizes robust and proven SQL Server synchronization and employs application level security, network security and both local and server security.

OnTrack^SFA allows instance access to up-to-date information and fosters 2-way communication between sales representatives and management. OnTrack^Portal enable rapid deployment of customized features while OnTrack^PDA offers the mobility that is essential to your mobile sales force.

The OnTrack^SFA solution supports:

A variety of Providers and Facilities including Physicians, Office Staff, Hospitals, and Pharmacies.
Customer Profiling
Call Reporting
Sampling
Signature capture
Sales and Call Analysis
Replication
Calendaring & Scheduling
Report Messaging
Sales Data Integration

OnTrack^SFA was designed with the sales representative in mind; a no–nonsense product that is small yet powerful; effective yet simple to use. Simplicity means less training, better compliance and superior data accuracy. The portability of the handheld allows sales representatives to carry the PDA and use it in the field. Less expensive than laptop or paper–based solutions, OnTrack^SFA enables our client’s setup & implementation time to be cut in half when compared to other vendor solutions.

Our experiences in sales force design and optimization enable us to integrate the necessary analysis capabilities into the solution. Our experiences in sales force operations allows us to offer continual improvements to the solution that benefit both the sales representatives and our clients .

We have developed intuitive, simple, offline screens, designed by sales representatives. The backend is designed to interface with Advantage^MS’ Healthcare Data Management , AIMSuite bringing additional value to our clients.