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AdvantageMS’
Call Planning services were developed for just that…
to help the sales representative make the best targeting decisions.
Our model-based Call Planning tool makes
an economic decision on each customer and optimally allocates
both calls and product detail positions for each call.
Clearly the best targeting strategy is
based on economics… not some arbitrary business rules.
The Sales Rep’s goal is to exceed quota and the company’s
primary interest is in generating the greatest long-term profitability
across its product portfolio. AdvantageMS’
Call Planning tool is designed to satisfy both goals by identifying
in each territory the most viable customer targets and determining
the call-level and product mix that maximizes ROI.
As a consequence –
profitability is maximized.
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