Resource Allocation

This critical service addresses corporate strategic planning issues including, resource requirements, organizational structure, field force sizing, product forecasting, and overall promotion planning and brand budgets. Advantage^MS' profit–based approach offers strategic direction at the corporate level, by field force, product and by customer.

Advantage^MS uses state-of-the-art optimization techniques developed specifically for the Healthcare industry with
the goal:  to make the best economic decision at the individual prescriber-level…bottom-up.

For each call, details are optimally assigned by product position -- Primary, Secondary, Tertiary, etc.

Optimal Sales Force Size/Structure = Max Profit

• Across multiple brands, sales forces, and time horizons…
  
• Incorporating "sales force effectiveness" component, and
  
• Allowing for multiple scenarios (what if…) to be run and evaluated quickly.

Advantage^MS' Resource Allocation Optimizer is capable of evaluating…

• Many field force structures.
• Many field force sizes.
• Differing product portfolio mix.
• Across a three to five year time horizon.

Its unique solution approach…

• Allows for many types of response models.
• Allows the user to set both a maximum call level and a minimum call level per customer.
• Evaluates both short term and long term impacts.

A tool that makes the best economic decision, maximizing your sales opportunity!