Your Customer Master is the lifeblood of your salesforce. Without accurate information on where physicians are located and who they have relationships with, your salesforce is operating in the dark.
The AdvantageMS Customer Master product can be used to create or augment your customer master to ensure your salesforce has exactly what they need to succeed.
The AdvantageMS Customer Master team provides the following services to most of the top 50 Pharmacetical labs in the USA:
- Initial customer universe provisioning
- Existing customer master cleansing and de-duping
- Insertion of industry standard cross references
- Conversion from one sales data vendor to another
- Group affiliation cross references
- Compliance validation updates and testing
In order to optimize performance and support analytics of marketing efforts, disparate sales data sources must be integrated into a single view of the customer. The AdvantageMS customer master solution provides one of the nations most robust national provider databases (HDM), integrated with our customer data management software. HDM Enterprise has been developed specifically to meet the challenges of healthcare customer data management as opposed to out of the box products which require extensive customization.
The benefit of a single, validated view of the customer reaches across many functional areas of the corporation. These benefits include improved sales force effectiveness, accurate data for fair incentive compensation and improved data for analytics such as targeting, call planning, resource allocation and territory alignment. It is important to note that all of these upstream/downstream functions are core competencies at AdvantageMS and we take them into consideration as we develop our product and services portfolio.
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