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AdvantageMS has the opportunity to work with many life sciences companies and regardless of company size, products, or organizational structure, we see common themes and issues in their business application architectures and approaches to customer master data.
Common Issues and Concerns
- Application and data architectures are developed organically to address immediate and specific needs with no overarching plan or vision.
- Lack of governance both in terms of system architecture and data.
- Business dissatisfaction with the inability of IT to meet both basic and strategic requirements and flexibility to meet changing needs.
- A high level of apprehension relative to regulatory compliance and no clear strategy to meet the changing requirements.
- Lack of a master data management strategy and limited understanding of the end-to-end stewardship processes across the entire commercial landscape.
- No clear understanding on how to maximize the business value of the third party data spend.
Master Data Management Services
Whether your need is full enterprise-wide master data management (MDM) or you want to take some small steps with customer data integration (CDI) for operations and marketing, our experienced consultants will carefully weigh your needs and financial investment, guiding you on the appropriate path for your organization.
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Our Services Include:
- Consulting – including data governance, project roadmap and data integration rules development
- Initial customer universe provisioning
- Customer data integration
- Industry cross references and appending
- Affiliation data management
- Compliance data updates and validation services
- Storefront AdvantageMS for 24/7 access to full cross-referenced and validated providers, data hosting and data stewardship
- Telecenter services
Customer Master Lists
In order to optimize performance and support analytics of your marketing efforts, AdvantageMS integrates disparate sales data sources into a single view of the customer. The AdvantageMS’ customer master list solution provides one of the nation’s most robust National Healthcare Databases, developed as a flexible solution to meet the challenges of healthcare customer data management, which often requires extensive customization.
Single View of Your Customer
The benefit of a single, validated view of the customer reaches across many functional areas of the corporation. It includes improved sales force effectiveness, accurate data for fair incentive compensation and improved data for analytics such as targeting, call planning, resource allocation and sales territory alignment. It is important to note that all of these upstream/downstream functions are core competencies at AdvantageMS and we take them into consideration as we develop your customer master data management strategy and plan.
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