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AdvantageMS focuses on controlling cost, increasing sales, reducing time to ROI, and enabling our clients to focus on core business issues.
Our senior consultants have decades of experience in sales operations, including running the sales operations for many top pharmaceutical companies. Our direct experience includes data warehousing, customer master data management, compliance, sales reporting, field force sizing, territory management and many other operations functions. We will help you create a vision for your sales operations department, document your current state and create a roadmap for the future.
Outsourced Sales, Operations and Development
Sales operations support can challenge any organization, especially emerging growth companies. Our unique outsourcing options provide access to critical sales operations experience, minimize costly scale up challenges, and create knowledge transfer opportunities. Whether your needs are in a particular area of sales operations or encompass the full spectrum of services, we are here to help.
Resource Allocation – Creating the Right-Sized Salesforce for Your Market
Resource allocation is a critical service that addresses corporate strategic planning issues, including resource requirements, organizational structure, field force sizing, product forecasting, and overall promotion planning and brand budgets. AdvantageMS' profit-based approach offers strategic direction at the corporate level, by field force, product and by customer.
AdvantageMS uses state-of-the-art optimization techniques developed specifically for the healthcare industry with the goal to make the best economic decision at the individual prescriber-level… bottom-up.
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For each call, details are optimally assigned by product position – primary, secondary, tertiary, etc.
Optimal Sales Force Size/Structure = Max Profit
- Across multiple brands, sales forces, and time horizons
- Incorporates "sales force effectiveness" component
- Allows for multiple scenarios (what if…) to be run and evaluated quickly
AdvantageMS' resource allocation analysis is capable of evaluating many field force structures and sizes, and a differing product portfolio mix across a three-to-five year time horizon.
- Unique solution approach allows for many types of response models
- User sets both a maximum call level and a minimum call level per customer
- Evaluates both short-term and long-term impacts
Resource allocation is a tool that makes the best economic decision, maximizing your sales opportunity.
Call Planning – Calling on the Right Customer at the Right Time
AdvantageMS' call planning services were developed to help the sales representative make the best targeting decisions.
Our model-based call planning tool makes an economic decision on each customer and optimally allocates both calls and product detail positions for each call.
Clearly the best targeting strategy is based on economics… not arbitrary business rules. The sales rep’s goal is to exceed quota and the company’s primary interest is in generating the greatest long-term profitability across its product portfolio. AdvantageMS' call planning tool is designed to satisfy both goals by identifying in each territory the most viable customer targets and determining the call-level and product mix that maximizes ROI. As a consequence, profitability is maximized.
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